Resources
What we have learned, written down.
What we have learned putting AI into companies of 10 to 200 people: why projects stall, what adoption actually costs, and the numbers behind both.
Why projects stall
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Measure lead follow-up before you automate it
Most sales teams have the same quiet leak: an enquiry arrives, someone means to call, two days pass. Three measurements that cost nothing find it.
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Why your team stopped using the AI tool you bought
Adoption is rarely a training problem. People stop using a tool when using it costs more attention than not using it — and that is fixable.